For over ten years, Penny Sansevieri’s company Author Marketing Experts, Inc. has been helping writers promote their books. Six years ago, she made the decision to focus on publicizing authors and their books through Internet marketing book promotion.

Suite 101 interviewed Sansevieri over the phone on January 28, 2009 and learned how authors can benefit from Internet marketing plans. The following is an edited version of the interview.

Suite 101: What made you decide to specialize in Internet marketing book promotion?

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