company formally announces

Arbitron (ARB) up a day after the company formally announces
the formation of a cross-platform media measurement group. The company will expand its “Portable People Meter” technologies to include television, radio, Internet, mobile and placed-based media. The move, which will allow the company to diversify beyond radio, could be a “significant growth driver for the
company over the next 3-5 years,” CJS Securities director of research Bob
Labick says. ARB up 1.1% at $20.99 on heavy volume.